For movie parties we ad $1 because to be able to bring you these advance screening passes and swag we have to spend a lot of extra work during the week creating separate ads that have to be approved by studios and sometimes we have to spend hours making multiple changes to meet their exacting standards to get that approval. We also have extra set up, decoration or costumed extras we hire that can end up costing extra. Granted you can get some of these passes at some local comic shops for free, usually by entering your name into a drawing and waiting weeks to find out if you've won, but what some of our recent critics have failed to realize because they lack the information to understand the entirety of the situation, is that these shops get those passes from local newspapers who charge that shop an upwards of $500 for the giveaways. Most of these shops do not ever recoup that money because the people who come in to pick up the passes just get them and go, not spending a dime in the store. This loss of income is inevitably passed along to you the customer by higher prices or the shop simply stops buying the movie giveaway packages.
At FACTORY we offer you passes, T-shirts and swag which value far exceeds the one or two extra dollars we charge over normal cover for out efforts. A perfect example of this is a scathing complaint we got from a patron about the $7 cover we had for our Dark Knight party. Sadly this patron, so blinded by his rage over having to fork out $2 extra, overlooked the free set of collector pins and movie posters available to everyone at our front door. Those giveaways are now selling on Ebay for up to $20 each!
A perfect example of how it worked for patrons on that same night is right here ...
DARK KNIGHT movie pass - $12 value, GOTHAM KNIGHT DVD - $20 value, DARK KNIGHT posters and T-shirts - $30 value, complaints for having to pay $2 extra at the door - 0.
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